Overview Prada Candy Typeface by Gareth Hague Alias Thanks to Gareth Hague for sharing his images / information on the development of the Prada Candy Typeface Gareth Hague Alias We have been exploring the idea of making a Prada typeface, a work in progress. Extending a brand’s logo to a typeface feels like an obvious branding solution. It extends a unique asset of a company, the way it presents its name, beyond just its name so that this uniqueness can be presented throughout its content. In fashion this has been done with great success by Burberry, with its stretched Bodoni caps. My Nhan Tam Ke more.

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Of course not every logo suits this treatment. For example, sticking with fashion, Cassandre’s beautiful Yves Saint Laurent logo has such a particular calligraphic style and letterforms locked together in such a specific way that its best treated as an independent and separate graphic device.