Deceptive Appearances: Markstrat: Sonites and Vodites. If I have to single out one thing at ISB from which I learnt the most, Markstrat would be it. Winning the game. Zakaria did well: at the end of the ten sessions, his team won. He tells us the secret is to spot the market trends in order to be able to predict and anticipate what comes next. Winning at Markstrat also involves a lot of preparation.

If I have to single out one thing at ISB from which I learnt the most, Markstrat would be it. Markstrat enabled us to use concepts that we learnt in class in a simulated marketplace, for the first time I must say. But the thing that was key to Markstrat in my opinion was the spirit of the competition.

It was one against another - all for the exclusive bragging rights to 'I won Markstrat' for the rest of the term. For some reason, the enthusiasm and the level of involvement of students into Markstrat was easily visible - on dinner tables, in casual chats, in parties, in joy and in grief.

For me, this was my first exposure to B2C marketing, and yes the experience was rewarding. We gave our heart, soul, sweat and blood into Markstrat. Okay, by we I mean Pratap and I; rest of the study group members never showed enough interest. One good thing about I and Pratap working together was that both of us thought among similar lines; we wanted to win Markstrat - coming second, third or fourth was never an option.

However, at times chasing this dream was difficult - after all this was Term 2, the second most taxing term at ISB (close second to Term 3). And Markstrat did consume a lot of time - the analysis before a decision, the post result discussion, strategizing for the next decision. We went 'All In' for our last decision, desperately trying to bridge the $70 million gap with the table toppers.

That was our Masterstroke, and we made $289 million in the last period, the highest by any team in any period. And yes, we did win the bragging rights, which by the way were very effectively utilized. The picture below very clearly depicts how we performed (hoping that this would add some credibility to what I am going to write next). R&D and Online Queries - you need to invest reasonably well in R&D to win. However, never do a Feasibility Study, they are useless and take up one period unnecessarily. Rather, trust the Online Queries - they are reasonably accurate and save you one period. Also, although Markstrat says there is a limit to the no.

Of Online Queries you can do, if you do not save your session you can do unlimited no. Of Online Queries. Utilize this to the fullest and do as many queries as you can. You will realize that for every product there is a threshold, beyond which if you want to improve the features it will cost you a lot. The idea should be to find the threshold and optimize your spending. Be organized - you will have to deal with a lot of data in Markstrat, and sometimes the amount of data can be overwhelming. Pokemon Leaf Green Randomizer Rom. It is important to be well organized with the data, otherwise things can get real messy.

Hope you all have as much fun playing Markstrat as I had. For information, there is a world-wide competition on Markstrat as well, known as E-Strat. If some of you are enthusiastic enough, you may wish to participate in it. If any of you have any specific queries, leave a comment and I would be happy to help. Best of luck with Markstrat! Ruining it with one period to go for our simulation - our biggest issues has been production, been making 120% gains on sales from previous periods.

My key piece of advice, other than if you haven't aligned your brand well then don't bother launching it, is remember your 20% lenience on production oversight with 1 trick. If you expect your sales to increase (Standard with a growing market segment) - you can set your production to be a point where 20% less would be your target sales, this can help account for any under production. You sold out 200ku last period, you expect to sell 250 next period, then setting your production at 312ku will cover you to 250ku units, but also cover you to 372ku STOCK MARKET Firm - Stock price index - Market capitalization Period 6 U - 3,734 - 1,033,773 Y - 2,180 - 665,847 I - 1,073 - 290,163 E - 1,042 - 293,108 O - 789 - 218,020 A - 605 - 152,622. Anonymous Hi! My team is in period 2 and we're the best at volume sold, but the lowest at SPI. Our best brand is focused on Savers and have 42% of market share in that segment, but our 2nd brand have just 11% in Shoppers, its top segment. We're thinking about creating a new brand and position it on Professionals or High Earners, but those segments are too competitive, so we're having second thoughts about it.